Despite the emergence of digital marketing, many companies still find signage as an effective marketing tool to attract potential buyers. Aside from being cost-effective, it can still drive a number of people to make purchases.
But putting up a “For Sale” sign is not enough. You need to go beyond that to be able to make this marketing tool work for you. If you are aiming to create a compelling and effective business signage, here are some things you need to remember:
- Keep it simple
Some business owners think that a design with lots of elements is the way to go. But you need to keep in mind that people nowadays are always on the go and don’t have the time to check out each element you include in your signage. To capture this type of audience, you need to make your business signage simple but captivating. Go straight to the point but convincing. Keep it short and simple when it comes to graphics.
- Make it personal
The trend in marketing today is to communicate with your target audience on a more personal level. Same goes with crafting a message for your signage. You need to make your audience feel that they are part of the action. That is why using the pronoun “You” and “Your” is the ideal approach to communicate with your intended audience. You might to get a copywriter to help you craft a compelling copy for the signage.
- Use graphics
Using graphics on signage is allowed, but keep it to a minimum. Using too much graphics would overwhelm the design and dilute the message. Also, be sure to use the appropriate graphics. Create a customized graphic that is related to your business and what you offer. Otherwise, it might only confuse the audience.
- Stick with legible typography
The point of having a business signage is to relay a message. Hence, you need to ensure that your typography is flawless. Try to pick a font that is easy and appropriate to the design. Most designer prefer using Sans Serif fonts since they are legible and easy to ready. Also the fewer the fonts used, the better.
- Make it pop
Since you are limited in terms of copy and graphics, you will have to make do with colors. Signage and exhibition stand manufacturers in Dubai suggest using bright colors to make the signage pop. But be sure that the color scheme goes well with other design elements.